Genoalamp is pleased to include in its e -commerce the brand Flos , historical brand of the production of lamps. The catalog is under construction and then every day there will be new products to be admired. The Flos was the star of the revival of industry and of Italian design since the Second World War , along with other giants such as Olivetti and Fiat has exported all over the world a way to deal with industrial production educated, innovative and ironic that has deeply influenced the attitude of the next industrial . Always Flos combines the choice of innovative materials with a production that was born from reinvent everyday objects , think of the floor Tojo came from a fishing rod and a light car , or the bulb Achille and Pier Giacomo Castiglioni , simple , ironic, functional . Flos lamps in the catalog are both born in 1965 is the latest in LED production , but the common thread is the culture , humor , innovation , designers who have designed for the brand are among the most important in the history of industrial design by the Castiglioni brothers , Tobia Scarpa , Philippe Starck , Manzù , Antonio Citterio and some lamps have become stereotypes. Browse through our proposals Flos even if not targeted to a purchase, because it is like leafing through a book of modern art, are refined products, behind which there is a deep knowledge of design and industrial production even when apparently seem simple .

Philippe Starck is a French architect and designer, born in 1949.

It begins producing inflatable furniture, but his first major success is the Juicy Salif juicer, a real cult object. Starck is assumed that the design has to make life better for the greater number of people.

Behind its playful and ironic creations actually contain poetry and a strong political connotation, was among the first to use "poor" materials and eco-friendly in order to keep costs down, his projects are to last just a view of the collective savings.

Attentive to change, but far-sighted revolutionary in maintaining the functionality of objects has designed everything from everyday items to micro wind turbines. Its minimalist and elegant imprint comes mainly from the use of minimal materials, and every piece addresses ethical and political messages.

Now considered a star of the design actually his work conceals a subtle critique of contemporary consumer push.