Genoalamp is pleased to include in its e -commerce the brand Flos , historical brand of the production of lamps. The catalog is under construction and then every day there will be new products to be admired. The Flos was the star of the revival of industry and of Italian design since the Second World War , along with other giants such as Olivetti and Fiat has exported all over the world a way to deal with industrial production educated, innovative and ironic that has deeply influenced the attitude of the next industrial . Always Flos combines the choice of innovative materials with a production that was born from reinvent everyday objects , think of the floor Tojo came from a fishing rod and a light car , or the bulb Achille and Pier Giacomo Castiglioni , simple , ironic, functional . Flos lamps in the catalog are both born in 1965 is the latest in LED production , but the common thread is the culture , humor , innovation , designers who have designed for the brand are among the most important in the history of industrial design by the Castiglioni brothers , Tobia Scarpa , Philippe Starck , Manzù , Antonio Citterio and some lamps have become stereotypes. Browse through our proposals Flos even if not targeted to a purchase, because it is like leafing through a book of modern art, are refined products, behind which there is a deep knowledge of design and industrial production even when apparently seem simple .

Achille Castiglioni was born in Milan in 1918, graduated in Architecture in 1944. His primary interest focuses on experimentation on industrial product and together with the two brothers Livio and Pier Giacomo began an instrumental use research of new materials and the creation of functional forms the serial production. Intense will be his academic activities both at the 'University of Milan’ and in the Turin area.
Winner of nine Golden Compasses, his creations are at the MoMa in New York, the Victoria and Albert Museum, received two honorary degrees in London and Milan, also active in the field of town planning, it is one of the best known and loved names the international design, he died in Milan in 2002.
His accomplishments are characterized by simplicity and subtle irony, thick prototypes arose from the assembly of everyday items and then transforms into connotations objects from a particular attention to aesthetic and technical details.
Simplicity was the basis for his design work combined with a love for the historical continuity reworked and transformed.
Among his "signs" we can remember the stands Bow and Curly, the Splugen Brau suspension, table lamp Cat, everything still in production for Flos